Case study: Market entry study - Papua New Guinea

The challenge

A mid-sized European energy company needed to step outside its immediate comfort zone of north-west Europe in order to find new, but politically stable, operating environments in which it could replace its reserves. Amongst the short-listed countries was Papua New Guinea (PNG) which is as far removed from the client's home base, both geographically and culturally, as it was possible to be.

The Menas solution

Each client is unique and have totally different requirements which, we believe, makes a multi-client report of very limited use. Some companies have a standard template for all of their market entry studies while others understand that a "one size fits all" approach is of little use. We therefore encourage our clients to produce a detailed draft table of contents for the report that they are expecting plus an indication of the approximate length of report that they need. We might suggest additional country-specific issues which we feel need to be covered by the report. this enables us to tailor the electronic report to the client's specific requirements and expectations.

The result

Using one of the very best leading experts on PNG, who has worked for us on an ad hoc basis for more than twenty years, we produced an excellent 20 page report which was precisely tailored to the client['s specific requirements. At the same time the client's identity remained entirely confidential as we operated as "Chinese walls" between the client and the PNG-based expert. The report - which is one of the client's building blocks in understanding the above-ground non-technical risks that it is likely to encounter in a strange and new operating environment - can often be enhanced by a presentation at company HQ.

Regions covered

East and Southeast Asia

Services provided

Market entry studies